5/19 10:44 PM sorry superstar a 1min google search will not tell you all you need to know. Research "page views" and
FYI, both sites have "seasonal" as well as other factors that come into play. Do a little more research and you will see Alexa as well as Quantcast had filmcrave above adidas last summer. DB!
Some Important Disclaimers (Alexa......)
The traffic data are based on the set of toolbars that use Alexa data, which may not be a representative sample of the global Internet population. To the extent that our sample of users differs from the set of all Internet users, our traffic estimates may over- or under-estimate the actual traffic to any particular site.
In some cases traffic data may also be adversely affected by our "site" definitions. With tens of millions of hosts on the Internet, our automated procedures for determining which hosts are serving the "same" content may be incorrect and/or out-of-date. Similarly, the determinations of domains and home pages may not always be accurate.
Sites with relatively low traffic will not be accurately ranked by Alexa. Alexa's data comes from a large sample of several million Alexa Toolbar users and other traffic data sources.